Hey Trevor Developing a brand takes patience, but that 7-Time stat will ftactuule with how well the readership fits your target audience. I've always found it hard to justify running strict brand campaigns with small business, so consider using a CTA offer for a meet-n-greet or lecture series at your location. The offer doesn't need to be based on price. Lastly Just as you wouldn't erect a billboard behind a building, the positioning of the ad within the publication is important. If you aren't receiving placement near the front/back cover or in the featured story, this could result in few eyeballs seeing your ad. Don't give up on print! It can work very well.